“Lean-back 2.0″ is an “immersive, reflexive, browsable, ritualistic, finishable” experience, Patel explained.
Lean-back readers like long-form journalism. “42 per cent of tablet news readers regularly read in-depth articles,” Patel said, based on a study the title did with the Pew Research Center. “And another 40 per cent sometimes do this.”
Lo tienen claro en The Economist, lean-back es lo paginado, lo impreso y las tabletas… Lean-forward es la web tradicional… Distintas aproximaciones, contenidos y modelos de negocios… #PPAdigital: Lean back, lean forward at The Economist | Editors’ Blog | Journalism.co.uk
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