Digital circulation can work and can help. Profit margins from digital circulation are significantly higher than print circulation. People like to read news on the tablet, and to read longer pieces. There are promising ad initiatives that move beyond cost-per-thousand ad impressions. Our source of referral traffic has broadened beyond Google. Community-generated blogs can provide good material for people to read and deepen the public’s appreciation for our role in bringing those voices to a wider audience. With digital circulation, we are learning a lot more about our readers, opening the opportunity to serve them better and, as he put it, “harvest more revenue.
Un discurso para seguir creyendo… Boston Globe editor: Newspapers are badly bruised, but not beaten
