In the future, magazine brands will be producers, endorsers, commissioners, curators, designers, and promoters – but they won’t primarily be bundlers. The bundle may still exist, but it will be a much smaller piece of the magazine business than it is today. The printed product, for instance, might ultimately be a prestige item distributed occasionally as a supplement to, or showcase of, the brand’s best work according to a particular theme or period of time. It’s difficult to envisage a printed product that in 10 years will be profitable when produced on a weekly or monthly basis
No comparto toda la idea, creo que el punto de partida, el fracaso de The Daily y de The Huffington parte de un error, quizá esas publicaciones no hibieran resultado tampoco impresas, quizá el problema es su contenido. Es complicado que los amantes de la web entiendan el valir de una buena revista. Magazines Don’t Have a Digital Problem, They Have a Bundling Problem | PandoDaily
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