The most fundamental things are the switches that you have to flick in your mind. One is to realise that journalists are not the only people who can publish nowadays. Another is to think globally, and realise that the competition is not newspapers but start-ups and giants that don’t look like news organisations at all. A third is that we are not just operating in terms of words, but with data, graphics, moving pictures and combinations of them all. These are statements of the obvious, but some journalists still find them hard to imagine.