Apple is trying to make the web irrelevant. No company really owns the internet, but if you had to pick one company that comes close, it’s Google. Search is the starting point to most usage of the web. Apple is trying to change this with “app banners” for mobile websites.
If you visit Yelp.com on mobile Safari, you’ll see a banner ad that says, “We have an iPhone app!” The idea is to get you to use the app, not the mobile web. The more you use the app, the less you use the mobile web. The less you use the mobile web, the less you use Google.
Finally, Apple is teaming up with Google’s biggest enemy, Facebook. This doesn’t hurt Google quite like the other moves, but it still stings Google. It always sucks when your enemies team up to beat up on you.
Step back and look at everything Apple is doing.