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Apple’s search engine is called “Siri.” Apple added new tricks to Siri like finding out sports scores and stats. Cute, but not that bad for Google. What is bad is that you can now find a restaurant and make a reservation through Siri. This is a commercial activity that used to flow through Google and the mobile web.

And, if you think Apple is done with Siri, you’re nuts. This is how Apple will build its own search engine. Siri might be wonky now, but in the long run it’s a threat.