What I predict will happen with a more fully featured iOS on your TV is that over time, viewing habits will change. The act of looking for content which is an annoyance as a TV viewer is a primary activity as a web surfer. The routine checking on your favorite blogs and social networks will change and become more TV-like as people spend more time consuming those things through a combination of their phones, tablets and TV screen. The launch of Airtime is an attempt to anticipate the kinds of live video communications that people will expect as the internet and TV merge. In this vision, bloggers will perhaps become more like TV presenters and we will each have a handful that we check in with regularly. And this is a very different anticipation than the interactive program guides and social media tickers that have been the unimaginative stock of the promoters of “connected TV.