Young people have access to infinite entertainment, news and social choices, which means traditional marketing tactics won’t fly. If brands want to reach millennials, they need to wrap their messages in an engaging package. Contests and causes resonate well, according to Svitak.
She cited a recent promotion by shoe retailer Vans, in which the brand encouraged fans to design their own shoes and share them on Facebook. One of her friends posted the creation above, and received about 40 “likes” within minutes. “If I pay you $100, will you let me keep them?” read one of the comments on the post. There’s no better brand play than a fan creating art around your product and her friends getting excited about it.