“We are one of the few tech companies that cares about creators. We are not trying to build a network but we’re giving people a way to express themselves . I’m hoping in the next one or two years, we will prove we are company that is bent on helping them do great shit,” Karp said.
The focus on creativity, however, obscures a bigger question hanging over Karp’s head: How Tumblr is going to make money. But in his mind, the two goals converge; if properly executed, Tumblr can make money by making sure it continues to empower and support creators.